Fonte: Revista de Turismo Contemporâneo; v. 7 n. 1 (2019); 1-27
Palavras-chave:
Resumo: This study explored the barriers and facilitators to event greening within the corporate sphere, attempting to reveal factors which expedite and impede event greening. A case-study approach was utilised by interviewing six members of staff of a UK corporate event organisation. Although many barriers were present, potential facilitators were also uncovered. A lack of management support and formal policies as well as knowledge and resources acted as barriers to corporate event greening within the case-study organisation. Financial resources were also a facilitator, together with clients and temporal changes, therefore more barriers than facilitators were discovered. Many barriers were interconnected, appearing to stem from a short-term cost-benefit perspective. Recommendations for practice and for research are suggested.
Keywords: Barriers. Facilitators. Greening. Corporate Events. Business Events.
