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Health tourism: current situation and challenges for the future in the Valencian Community (Spain)
 
     
     Health tourism: current situation and challenges for the future in the Valencian Community (Spain)
     El turismo de salud: situación actual y retos de futuro en la Comunitat Valenciana (España)


Autor(es):
Moya, Alba Bautista
Ramón Fernández, Francisca
Mascarell, Cristina Santandreu


Periódico: Turismo e Sociedade

Fonte: Turismo e Sociedade; v. 9, n. 2 (2016)

Palavras-chave:


Resumo: In this work we focus on the development of health tourism in Valencian Comunnity. To do this, we will develop a set of objectives. We begin by explaining the concepts, tourism and health separately, since they are two completely different terms. Once explained, we will focus on health tourism in Valencian Comunnity, seeing what their evolution, in addition to the target audience, the demand and supply that exists in Valencia this kind of tourism. It is known that Valencia has several positive aspects facing a health tourism development that is competitive, profitable and sustainable over time. On the Mediterranean coast is characterized as an ideal place to practice climoteraphy and health tourism spot. Finally, we highlight which are the recommendations for the future of health tourism product.