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SPATIAL GEOMARKETING POWERED BY BIG DATA
 
     
     SPATIAL GEOMARKETING POWERED BY BIG DATA
     


Autor(es):
Shaytura, S.V.
Feoktistova, V.M.
Minitaeva, A.M.
Olenev, L.A.
Chulkov, V.O.
Kozhaev, Y.P.


Periódico: Turismo: Estudos e Práticas

Fonte: Revista Turismo Estudos e Práticas - RTEP/UERN; No. 5 (2020): Geplat: Caderno Suplementar; 1-12

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Resumo: New approaches to processing and visualization are required due to the accumulation of a large amount of geospatial data. One of these approaches is creating a geomarketing system with a fundamentally new toolkit based on data clustering. Examples of the capabilities of such a system are assessing the cost of housing, locating a new shopping center, a bank branch, and railway workers examination points. The article describes the technology used for assessing the cost of housing. This technology implements a fuzzy logic assessment based on expert rules. A site for a bank has been searched for with the use of geospatial analysis of rectangular clusters. A site for an outpatient clinic has been searched for by going through the clusters located along railways.