Fonte: Revista Encontros Científicos - Tourism & Management Studies; Vol 11, No 2 (2015); 7-13
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Resumo: Associated with the culture and enjoyment of wine, WineFestival Montilla-Moriles (Spain) has been experiencing yearafter year, and more than three decades, an increasing numberof visitors. The paper conducted mainly aims to analyze therelationship between motivation and satisfaction obtained bytourists who visited the wine festival in its 31st edition. Thestudy makes a segmentation of tourists from two motivationaldimensions: first, a food and wine, and second other hedonisticsocial.The results shows that the enogastronomic motivation isthe most significant variable, so that the degree of satisfactionof the check increases as it does the motivation for wine tastingor sample gastronomic products of the earth. The findingsshows the need to consider the motivational profile of satisfiedtourists as a tool to improve Wine Festival Montilla-Moriles as atourist product
