Fonte: Revista Encontros Científicos - Tourism & Management Studies; Vol 13, No 4 (2017); 55-63
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Resumo: This paper investigates the relevance of guanxi (???as a cultural factor in Knowledge Transfer Exchange (KTE) in the Chinese University-Industry relationship context. Adopting a qualitative case-study approach, with data from fieldwork fifty interviews this work brings fresh view on the role of social networks as a cultural value in universities’ researchers engagement in KTE activities. In addition, this paper breaks the traditional linear view toward guanxi. Instead, it adopts a dynamic, dialectical, and holistic perspective towards the role of guanxi in KTE processes in the context of Chinese universities. Furthermore, it has been found that during the KTE process, guanxi networks should be balanced with the appropriate infrastructure, qualified staffs, and financial investment to obtain successful outcomes. This study enriches the existing literature on the determinants which affect KTE researcher engagement by highlighting the role of guanxi as a cultural factor.
