Fonte: Revista Encontros Científicos - Tourism & Management Studies; Vol 9, No 2 (2013); 29-36
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Resumo: The present study analyses the antecedent and subsequent variablesof satisfaction for the Tourism graduate towards the attended HigherEducation Institution (HEI), and it also considers his/her knowledgeof the tourism industry as a professional. The meeting of theseexperiences represent a key information source for the strategicpositioning and management of HEIs with a Tourism training offer, aswell as for the tourism industry, which recognizes thosecorresponding more assertively to the needs of today's tourismprofessionals. Based on a conceptual framework related to theconsumer satisfaction and using the Partial Least Square - PathModelling technique, the relationship between the variables thatcomprise the process of customer satisfaction formation, based on theNational Consumer Satisfaction Indexes methodologies of Contents,and some characteristics of the sample were analysed. The resultsshow that image is the main antecedent of satisfaction for therespondents in relation to the attended HEI and also indicate arelevant distinction in their perception of the HEIs’ nature, eitheruniversity or polytechnic.
