Publicações de Turismo
Nova busca:        


FINANCIAL EDUCATION AS A STRATEGY FOR INCLUSION OF YOUNG IN THE STOCK EXCHANGE
 
     
     FINANCIAL EDUCATION AS A STRATEGY FOR INCLUSION OF YOUNG IN THE STOCK EXCHANGE
     


Autor(es):
Pires, Diniz
Universidade do Norte do Paraná
Lima, Olga
Dalongaro, Roberto
University Regional Integrated High Uruguay and Missions
Sampaio, Patricia
University Regional Integrated High Uruguay and Missions
Silveira, João
University Regional Integrated High Uruguay and Missions


Periódico: Tourism & Management Studies

Fonte: Revista Encontros Científicos - Tourism & Management Studies; PROCEEDINGS TMS ALGARVE 2012: Financial Management, Accounting & Taxation; 720-730

Palavras-chave:


Resumo: The young educated financially can configure greatest potential to accumulate assets. With this scope we investigated the profile of this segment, through qualitative and quantitative analysis of sample data collected through structured questionnaire. The survey was conducted on secondary sources, in a sample student Administration of the Catholic University Pontifical and in the ambience of the company XP Investimentos, both based in Uruguaiana, RS, Brazil. The XP Investimentos, through XP Education offers strategic financial education to clients, including such procedures in all areas of the organization. With the incorporation of the financial education into their business strategies, the institution has managed to reconcile institutional marketing, satisfaction, motivation and commitment of its employees. This has provided the highest quality of products and services, customer loyalty; consolidation of a positive image in the market; recognition of society, acquiring new customers and personal development and financial-economic to investors and their enterprises.