Resumo: The young educated financially can configure greatest potential to accumulate assets. With this scope we investigated the profile of this segment, through qualitative and quantitative analysis of sample data collected through structured questionnaire. The survey was conducted on secondary sources, in a sample student Administration of the Catholic University Pontifical and in the ambience of the company XP Investimentos, both based in Uruguaiana, RS, Brazil. The XP Investimentos, through XP Education offers strategic financial education to clients, including such procedures in all areas of the organization. With the incorporation of the financial education into their business strategies, the institution has managed to reconcile institutional marketing, satisfaction, motivation and commitment of its employees. This has provided the highest quality of products and services, customer loyalty; consolidation of a positive image in the market; recognition of society, acquiring new customers and personal development and financial-economic to investors and their enterprises.
