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Autor
Palavras-chave
Resumo
MODE OF ENTRY, STRATEGIC FLEXIBILITY AND REAL OPTIONS IN INTERNATIONALIZATION PROCESS OF HOTEL CHAINS
MODE OF ENTRY, STRATEGIC FLEXIBILITY AND REAL OPTIONS IN INTERNATIONALIZATION PROCESS OF HOTEL CHAINS
Autor(es):
Camacho, Elena García de Soto
Universidad de Huelva
Sánchez, Alfonso Vargas
Universidad de Huelva
Reyes, Cristina de la Orden
Universidad de Huelva
Periódico:
Tourism & Management Studies
Fonte:
Revista Encontros Científicos - Tourism & Management Studies; PROCEEDINGS TMS ALGARVE 2011: Extended Abstracts; 1206-1208
Palavras-chave:
Resumo:
This paper presents an explanatory model for the entry model choice to an international market and its implications on the performance of the international strategy in hotel chains, under the dynamic real options theory approach.
