Fonte: Revista Encontros Científicos - Tourism & Management Studies; Vol 11, No 1 (2015); 98-103
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Resumo: The major objective of this research is to clarify the contentsimplied in the concept “corporate culture”, to study the level ofdevelopment of corporate culture and the formation of mission inthe tourist companies in Bulgaria, to explore the psychologicalclimate and motivation factors as well as to throw light upon therelationship between corporate culture and competitive power intourism. The major research methods used in this work are themethod of analysis and synthesis, method of comparison, andinquiry survey.The major outcomes achieved by this work are: 1. A cleardistinction is made between the internal and external aspect ofcorporate culture in tourism; 2. The degree of development ofcorporate culture is established, as well as of the formation of amission in the tourist companies in South Bulgaria; 3. The factorsinfluencing the level of corporate culture in tourism areestablished; 4. The relationship between the corporate culture andthe competitive power of tourism is clarified.These outcomes can be directly applied and used by the managersfor the establishment of corporate culture or enhancement of itslevel in the tourism companies in South Bulgaria.
