Resumo: This paper contributes to the residential tourism literature analyzing possible influences on the choice of length of stay; since this variable is the main reason used in conceptualization studies, to differentiate the tourism consideration of the activity. Based on a bibliographical review and on the World Tourism Organization definition of tourism a primary starting point is designed. Once it is established, a structural equation model is adopted to measure the influence of product features and destination image in the time spent at destination decision. To do so, the scope of this study is the British and Nordic markets and the region of southern Spain as destination. The findings suggest that, while product features perceptions directly affect the time spent at destination decision, this election seems less influenced by the destination image. However, this decision is indirectly influenced by the destination image.
