Fonte: Journal of Tourism & Development; v. 2, n. 13,14 (2010); 853-860
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Resumo: Applications in tourism of the information communication technology have a tendency to use digital media such as social networks (communication mediated by the internet) and locative media (digital communication systems based on geographic location). This article aims to identify the applications of information communication technological in tourism, classify and characterize social networks and locative media, as well analyze and illustrate the application of these media in tourism. According to their functions and resources, social networks have been classified into types (relationship networking, sharing networks, publishing network and microblogging networks), just as the locative media (augmented reality, mapping and monitoring; geotags and urban annotation). The analysis of the application of these digital media in tourism identified its possibilities into three features of tourism communication: advertisement, business management and production of services. The digital media presentes itsel to tourism as a kind of “info-structure” in which the social networks are caractherized fundamentally on allowing comum people become active producers and distributors of tourism information, and the locative media caractherizes on the mobility of consumption e production of tourism information.
