Fonte: Journal of Tourism & Development; v. 2, n. 13,14 (2010); 525-534
Palavras-chave:
Resumo: The positive and negative impacts that residential tourism can cause towards the local and regional development have been greatly emphasized in the political and academic discourse, sometimes creating high expectations for the destinations which vocation for this type of tourism. The present paper mainly aims at promoting the knowledge of the phenomenal expansion of secondary homes in Portugal, so as to obtain a better understanding of this market as for profiles, motivations, behaviours, attitudes and perceptions. The methodology adopted was a literature review on sustainable destination marketing and consumer behaviour, as well as primary data collection by means of a survey of visitors of the beaches of Barra and Costa Nova. The results obtained from the analysis of the responses permitted an exploratory understanding of the market’s profile and based on a method of direct administration. The results obtained from the analysis and behaviour, as well as of the attributes that residential tourists most appreciate at a destination. Some suggestions were also given with the purpose of a better use of the residential tourism market in the region, which has a great potential for the development of tourism in the region.
