Fonte: Journal of Tourism & Development; n. 6 (2006); 31-44
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Resumo: The present paper discusses the concept of destination marketing, its role and potential for the effective and sustainable planning and management of a destination, stressing the specificity of the “destination product” and the corresponding adaptations necessary within the marketing process. This reflection is further sustained by a discussion of results and implications of a market study undertaken in rural areas in North Portugal.
