Fonte: Journal of Tourism & Development; n. 25 (2016); 89 - 101
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Resumo: This article is part of a broader research about traditional food markets as a tourist resource. The main goal of this paper is to explore the evolution of the traditional food markets from traditional distribution to essential sights in the cities, as a resource of experiential tourism. We study, therefore, the role of the markets as a cultural value in urban tourism resource.Mass tourism threatens traditional businesses in most of the cities whose tourist base is the cultural heritage. On the other hand, resources on which is based the product cultural and urban tourism are suffering a major transformation to the new trends of the tourism market in search of new experiences in tourism destinations. In this context, the culinary tourism acquires great relevance and traditional food markets position themselves as tourist places. This work has allowed a classification of the markets of Madrid by analyzing 11 markets which are carrying out activities around the tourist experiences aimed at local, national and international market and those who have designed a space not only of buy, but also leisure and learning about the cuisine.The case of the city of Madrid serves to illustrate this reality, where markets become cultural resources, i.e. spaces which claim the gastronomy and the local lifestyle as tourist experience and it allows you to enhance the prestige and singling a city.
