Fonte: Journal of Tourism & Development; n. 30 (2018); 51-71
Palavras-chave:
Resumo: The main objective of the study was to investigate the touristic communication and the use of information technologies by touristic businesses in the municipality of Cajueiro da PraiaPI. Considering that tourism and this municipality has been growing because of its natural attractions such as the beach and its winds which are favorable for sports practice, the number of lodging companies increases in the main beach of Cajueiro da Praia, called Barra Grande. For this reason, the importance of to know what main media were used and how they facilitated the choice of the place visited, as well as the use of such media to promote products and services. In order to do so, we carried out an exploratory and descriptive study with a quantitative analytical approach. Data collection was done through forms to analyze the websites and the social networks Facebook and Instagram, and questionnaires applied to people who are responsible for the tourist businesses in the municipality, as determined by the regular business register in Ministry of Tourism CADASTUR. Through their perception, we could know how relevant the use of the marketing plan and Information and Communication Technologies was, as well as if they were registered in travel websites and if the touristic businesses in Cajueiro da Praia work the power of the image of Barra Grande in comparison to the image of the municipality of Cajueiro daPraia. Among the main results, we observed that Facebook (93.75%) and Instagram (56.25%) are the most used social networks in addition to the businesses' websites (87.5%), in which images of the local landscape, gastronomy, patrimony and infrastructure are explored. We found that the most used travel websites were Booking (68.75%) and TripAdivisor (81.25%) through the analysis of the social media, the businesses' websites and travel websites. We could also conclude that the touristic businesses of Cajueiro da Praia make more references to the expressiveness of the image of Barra Grande than the image of the municipality of Cajueiro da Praia.
