Fonte: Journal of Tourism & Development; n. 3 (2005); 67-80
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Resumo: Previous research has failed to assess destination image from a direct competitive point of view. This study aimed to overcome this gap by proposing a methodology whereby a destination is directly compared to its competitors. It does it from a travel agents perspective because the images that t h e s e important elements of t he tourism distribution channel hold about a destination are one of the determinants in t h e consumer decisionmaking process. Lisbon was compared to two other city break destinations in both cognitive and affective images. Results showed that the competitive images of Lisbon were, to a certain extent, different to both destinations and overall Lisbon was perceived as more appealing for a citybreak than Copenhagen but less than Amsterdam. Implications for the management of Lisbon as a city break destination are discussed.
