Fonte: Journal of Tourism & Development; n. 7,8 (2007); 101-107
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Resumo: The concept and the measure of the Image of Tourist Destinations (ITD) have two different dimensions, the cognitive and affective component that can be measured using different techniques. This work offers a new approach regarding the image’s formation of rural-cultural destinations and its measure. The main result observed in this empirical research, both qualitative and quantitative, is the convenience of adopting a more analytical and integrated approach when we consider and measure the emotional component of the image. Furthermore, the results of the exploratory and factorial analysis show the factors that integrate cognitive variables and emotional response in the same factor, besides, the emotional aggregated component of the image has very low variance and reliability. Finally, we discuss some implications of the formation’s model and the development of a reliable and valid scale of measuring image.
