Fonte: Journal of Tourism & Development; v. 2, n. 13,14 (2010); 751-759
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Resumo: According to the World Tourism Organization (WTO), Tourism has experienced an on-going increase and a profound diversification over the past decades, which has placed it ahead of any other economic activities. Such dynamic has made of tourism one of the triumphs to social-economic progress in many regions. Rural tourism represents one of the segments of this sector and it’s also used as a possibility of regional development. Particularly in Brazil, this modality sometimes shows flaws regarding planning and promotion which doesn’t adequately contribute to the economy, causing it to retain instead of showing its full potential. This project targets to evaluate the use of marketing tools in rural tourism, and to emphasize the product production and identify its current stage in the town of Lagoa Santa, located in the State of Minas Gerais, Brazil. To do so, an analysis of rural and urban environmental concepts will be made, as well as a rural tourism approach based on organizations established by the Brazilian Government.
