Fonte: Journal of Tourism & Development; v. 4, n. 21/22 (2014); 85-96
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Resumo: The increasingly adoption of business diversification strategies in general economy and in the hospitality sector in particular underpins the relevance of studying their impact on corporate financial return and stability in the specific and not previously studied case of hotel business groups in Portugal. The research problem mentioned above is complemented with a comparison between different diversification typologies (related and unrelated) and with the definition of an appropriate methodology for its measurement, completing the framework for the present investigation. It aims to: i) understand if the adoption of a given diversification strategy in the hospitality sector is associated with better corporate financial return and stability; ii) investigate whether there are significant differences in corporate financial return and stability arising from the adoption of related and unrelated diversification strategies. The results from the descriptive statistics show that the adoption of a related diversification strategy translates into a better performance, both in financial return and stability.
