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Analysis of a Brazilian Tourist Destination under the Focus of Sustainability
 
     
     Analysis of a Brazilian Tourist Destination under the Focus of Sustainability
     


Autor(es):
Souza, Maria José Brabosa de
Vale do Itajaí University
Ferreira, Elaine
Vale do Itajaí University
Souza, Carlos Alberto Barbosa de
Vale do Itajaí University


Periódico: Revista Turismo & Desenvolvimento

Fonte: Journal of Tourism & Development; n. 7,8 (2007); 57-68

Palavras-chave:


Resumo: Tourism development in Brazil is a viable and economic alternative for job creation and revenue as long as the country can rely on human resources training and a business community integrated with the public sector to attract visitors through the quality of infrastructure and services. The aim of this study was the analysis of tourist flow in a given Brazilian city and the visitor’s view on the quality of infrastructure and tourist attractions. An official data base was used and a survey with 172 tourists performed. The research revealed a fluctuation in the tourist flow - causing economic and social unsustainability - and a lack of quality in the overall services according to the tourist’s opinion, such as safety, urban and beach cleanliness, tourist information, commercial centers and tours. Integration between government, private sector and agencies promoting tourism is the key to improve the quality of the overall services.