Fonte: Journal of Tourism & Development; n. 1 (2004); 81-88
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Resumo: In Portugal the tourism industry is very important for the country development, so it is essential to dignify this industry, mainly because it contributes to the chain of receipts not only ona national scale, but also on a regional scale. According to the recent tenders of the industry, the local and regional agencies of our country should develop rational and balanced policies based on the following vectors: product diversification; strategic partners-hips with private entrepreneurs; environmental balanced investments and quality orientated products. Based on this principles the local municipality created a municipal enterprise, PDA-Parque Desportivo de Aveiro, EM (PDA-EM), whose mission is to guarantee an ecological balanced and economically viable development for a sports and leisure park with over 250 hectares. The goal of the study was to measure this sports and leisure park, not only in number of visitors (caption of attraction), but also in financial terms (volume of receipts). We pretend to define the potential market of a park that is not physically implemented, and we believe that the results achieved will contribute to a better management of the Parque Desportivo de Aveiro (PDA) attraction in the future.
