Fonte: Journal of Tourism & Development; v. 2, n. 21/22 (2014); 141-149
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Resumo: Location based transmedia storytelling projects have been recently applied to tourism. They use several communication platforms, each with different objectives and targeting different types of users. These projects have the ability to connect ancient human experiences such as storytelling and games along with locative media, allowing users to explore locations, which are unfamiliar to them. This paper analyses the TravelPlot Porto case study, specifically the behavior on its two main platforms, the website and the mobile application. Despite being an isolated case study, the results have been encouraging, revealing the audiences interest for location based transmedia storytelling projects, and contribute to a better understanding of gains obtained through the integrated use of several platforms.
