Fonte: Journal of Tourism & Development; v. 3, n. 17/18 (2012); 1235-1244
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Resumo: The research focused on altitude wine region in the Midwest state of Santa Catarina, given the number of wineries in the region, natural landscape features of the producing areas, as well as the articulation of new parameters of available resources and competitiveness strategies used. The five wineries in the region were analyzed using exploratory and descriptive quantitative research through a questionnaire that investigated infrastructure, tourist destination, public policy, economics and sustainability of the region. The results obtained indicate that the wineries have good infrastructure and municipalities also offer various services to the visiting population. The tourist destinations (wineries) have specific infrastructures for visitors, services and attractions, such as visitation in foreign languages, and beautiful scenic landscapes. All companies are concerned with the sustainability of their business and act consciously in relation to the environment. In the economic analysis we realize the growth potential of the activity, because the number of visitors to the wineries is far below compared to other wine tourism regions. The results indicate limitations in the area of public policy because it lacks specific plans for tourism and support to existing destinations.
