Fonte: Journal of Tourism & Development; v. 2, n. 21/22 (2014); 161-171
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Resumo: The increasing relevance of social networks, alongside with the use of mobile devices (smartphones and tablets), has transformed the way consumers and tourism players interact. More than a simple change in media and communication tools, these are new paradigms that tend to reinvent product, price, distribution and communication management of tourism services and, consequently, the models and processes of tourism marketing management. Themain contribution of this paper for research is the systematization of new communication paradigms that underpin a new environment called i-tourism, where mobile technologies and social networks proliferate. Through understanding this environment, it is projected the new life cycle of tourist experience, identifying new models and marketing management processes adopted by tourism players. This analysis will have the marketing mix model as reference, exploring the changes and trends in each of its dimensions (price, product, communication and distribution: 4P’s). A review of the state of the artin this field of research, alongside with the use of different reports and case studies of best practices, were the main research procedures for the preparation of this paper.
