Fonte: Journal of Tourism & Development; v. 1, n. 13/14 (2010); 299-311
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Resumo: There is a consensus in literature about the influence of satisfaction, perceived quality and image on loyalty,as sources for a theoretical reason to describe causal relations between these constructs and their dimensions, in orderto formulate a conceptual model.The goal of this paper is to present an integrated cognitive model in order to understand the level of loyalty to a traveldestination. Theoretical evidences about causal relations between predictors and mediators of global satisfaction, imageand loyalty related to a travel destiny is, thus, analyzed. For that, an extensive literature review about the constructs related to this problematic, which has contributed to supportour conceptual model, is made.The proposed model integrates and expand the loyalty to destiny model of Chi e Qu (2008) and the satisfaction model ofHuang e Chiu (2006). Based on common aspects of those two models, one propose to integrate in a global analysis model,the mechanisms that can lead to satisfaction and loyalty of tourism destinations. On another hand one try to analyze howcognitive and affective constructs can, in addition, contribute to predict and mediate loyalty.
