Fonte: Journal of Tourism & Development; v. 3, n. 17/18 (2012); 1681-1693
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Resumo: Slow philosophy is gaining support in society and making substantial changes in the way we understand the consumption of goods and services and it is also bringing about change in terms of tourist demand trends. The success of experiences as Slowfood and Slowtown demonstrates that exists a strong relationship between the desire of slowness and the rise of a new target of consumers with new desires and needs about their tourist experience. The aim of this work is to find out what slow tourism means, both from the demand and the supply side. We report the results of an empirical study aimed at verifying the perception of slowness by tourists and agents of the territory of Jerte Valley (Spain).
