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Competitiveness of Tourism Destinations and Opportunities for Innovation from the Regional Competencies
 
     
     Competitiveness of Tourism Destinations and Opportunities for Innovation from the Regional Competencies
     


Autor(es):
Mazaro, Rosana Mara
Barcelona University, Spain Federal University of Rio Grande do Norte (UFRN), Brazil


Periódico: Revista Turismo & Desenvolvimento

Fonte: Journal of Tourism & Development; v. 2, n. 17/18 (2012); 637-646

Palavras-chave:


Resumo: The experience economy brings an environment of opportunity for creating competitive advantages in tourism. In this context, the quest for innovation has become the main challenge for the industry and attracts interest for studies on the subject. Even in an exploratory phase, such studies allow a first fundamental differentiation between an approach that focuses on studies of innovation in business environments and a more recent approach that perceives innovation in tourism from a regional perspective. This paper is based on the regional perspective of innovation in tourism and proposes to contribute to the definition and theoretical characterization of what can be innovation in tourism destinations. The research uses a systematic literature search and documentation analysis for the comparison between concepts, characteristics and attributes of competitiveness for destinations that reflect the determinants of the experience economy, and the concepts, characteristics and attributes that identify and characterize countries and regions with innovative profile, or able to foster innovation. Comparison between results in a typology that can serve as a conceptual basis for guiding applied research on issues of innovation in tourism from the regional vision, and to contribute to the understanding of the factors determining the competitiveness of tourist destinations based on the imperatives of economy of the experiment.