Fonte: Journal of Tourism & Development; v. 1, n. 13/14 (2010); 455-464
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Resumo: This work was aimed to present a semiotic analysis of brochures and tourist internet sites of the city of Curitiba. The folders were transferred by the Tourism Institute of Curitiba and sites were searched by the search engine Google and selected twelve from among the fifty first. This is an exploratory study using a corpus of real data literature and documents. This case study intended to identify the colour spectrum in the brochures and tourist sites under selection as well as also the pictures of the sights of the city. It was found that many of these elements turned out to become the city’s symbols as evidenced by the number of times the same appear in the materials surveyed.
