Fonte: Journal of Tourism & Development; n. 16 (2011); 97-113
Palavras-chave:
Resumo: Tourism products are relatively diversified in Portugal and are enhancers of sustainable development strategies at a regional level. In this context, it is necessary to implement a thorough inventory of endogenous resources, which leads to its knowledge. Following this study, it is important the acknowledgment of tourism resources that may lead to the definition of the tourism vocation and the image of the region and, thus, promoting the development of new excellence tourism products, working as true instigators of tourism policies and strategies, projecting that dynamism to a regional level. In this precise context, we intend to reflect on the potential of several emerging tourism products in the Pólo de Desenvolvimento Turístico da Serra da Estrela, to achieve the goal of a sustainable development strategy for Serra da Estrela Region and its value image.
