Fonte: Journal of Tourism & Development; v. 1, n. 21/22 (2014); 405-413
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Resumo: Based on the territoriality built by individuals who live around the stadium Joaquim Américo Guimarães, this study aims to investigate the social representations of the mega event World Cup 2014 organized by the Fédération Internationale de Football Association (FIFA), in the city of Curitiba (Brasil). An analysis of geographical concepts was undertaken, by adopting a cultural approach that related both sport and tourism phenomena. Based on geographical concepts within a cultural approach, relating sports with tourism, this work examines culture through language. Culture, disseminated by social relations, contributes to the understanding of the theory of social representations of Moscovici (2003). The potential economic, social and cultural legacies, as well as the infrastructure that the city will receive to host this mega event, will transform the urban territory and contribute to the emergence of new social representations, expressed by the territoriality of socio-spatial actors, analysed using the Speech of Collective Subject methodology, as suggested by Lefevre and Lefevre (2010).
