Fonte: Journal of Tourism & Development; v. 3, n. 17/18 (2012); 1639-1646
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Resumo: When values of life, social interaction, borders and History are constantly changing is it possible for an activity as human-depending as Tourism, not to?Heritage is not a finished check-list that a city presents to its visitors, and that is the reason why Tourism must adapt to the new memories that one creates after visiting a cosmopolitan and evolving city such as Lisbon. Tourism has evolved so dramatically over the past decades that there is a constant need to try to keep up with the evolution of the tourists themselves. If our destination presents heritage and tourism products that no longer have motivational importance or simply complements that have no interest to those who visit, one can say that it is a destination which holds no competitiveness and that most likely is doomed to fall behind. Through Urban Geotourism it is possible to create different routes that are able to give Lisbon a new appeal to look at and understand the city. Underneath the surface of the Portuguese capital city, there is a live museum that is always adapting itself to the new values of the population. Everyday this museum is visited by thousands of people, and one can consider it one of the largest museums of Portugal. But hardly anyone thinks of the place, as such. This museum is the Metropolitano de Lisboa, the underground public transport system.
