Fonte: Journal of Tourism & Development; v. 2, n. 13,14 (2010); 827-839
Palavras-chave:
Resumo: This paper aims to highlight the importance of tourism to strengthen the capacities of the different regions and their resources. With this goal in mind an empirical study was conducted in a tourist destination located in the inner part of Portugal (Beira Interior), which aimed to measure the satisfaction obtained by tourists and also to identify the elements of the supply that the demand considers more important to choose this destination. The research stated that the symbolic aspects related to the specific resources of the region were the most important elements that help tourists to choose their destination and the same elements are also those that make tourists more satisfied. Assuming that the symbolic contents are in fact the underlying identity of the region, one can conclude that the more the identity of the region is reinforced, the more the difference is motivating and the more this identity is a key factor of its attractiveness
