Fonte: Journal of Tourism & Development; n. 32 (2019); 25-36
Palavras-chave:
Resumo: This paper aims at explaining the model of development and implementation of creative Tourism. The case study focuses on the Galo de Barcelos, which is one of the symbols of national tourism and identity heritage of the territory of Barcelos. It is argued that the productive process of co-creation of creative tourist experiences, accordingly to this model, is carried out through the Interpretation of tourist destinations. In the scope of the research methodology, qualitative and quantitative methods, namely interviews with 32 subjects related to Tourism in this territory, and questionnaires to 438 of its visitors, as well as a review of the literature and an analysis of documents relevant to this study. In conclusion, this model presents an innovation by developing a productive process of co-creation, which enriches the quality of creative tourist experiences through the Interpretation of destinations.
