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Representação turística de Portugal no Brasil: um estudo exploratório
 
     
     Representação turística de Portugal no Brasil: um estudo exploratório
     


Autor(es):
Halim, Isis
Universidade de Aveiro Universidade do Minho/Universidade de Aveiro
Baptista, Maria Manuel
Universidade de Aveiro
Silveira, Lélian
Universidade de Aveiro Professora do Curso de Gestão de Turismo do CEFET/RJ – Petrópolis, Brasil


Periódico: Revista Turismo & Desenvolvimento

Fonte: Journal of Tourism & Development; v. 3, n. 17/18 (2012); 1545-1557

Palavras-chave:


Resumo: This article aims to identify the imaginary representations of Portugal and its nationals by Brazilian tourists. It is based on an assessment of public perceptions, using as base an empirical study conducted in Salvador, Brazil. From an analysis of literature in this area of expertise, supported by works in the fields of Cultural Tourism and Cultural Studies, Portugal was read as a tourist destination and a landscape of representations. And later, in a historical rescue, it is possible to identify the formation of these representations and how those meanings have been suffering, over the times, a process of renewal, upgrade or legitimacy.