Fonte: Journal of Tourism & Development; v. 1, n. 17/18 (2012); 427-438
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Resumo: Competition is often regarded as the ultimate solution for market efficiency. In certain sectors, however, market imperfections together with scale and scope economies lead market participants to establish some sort of cooperation efforts in order to maximize the common benefit of the cooperating partners. We argue that this is increasingly the case with the air transport industry. One reason for founding an alliance is to allow its members to prepare themselves to be fit for competing in the global arena, to stay strong in order to protect the home turf, and to be confident that they will not lose neither their identity nor their independence. In this article we analyse the economic rationale behind strategic alliances in the air transport sector, namely emphasizing the individual contributions and collective benefits of Airlines when merged within a specific alliance for cooperation purposes. This is an exploratory study with descriptive character based on the literature review.
