Fonte: Journal of Tourism & Development; v. 1, n. 21/22 (2014); 415-422
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Resumo: This paper studies the issue of the control of culture by tourism. In it, we question the authenticity, incorporing in its agenda the performative effects of tourism. Understanding tourism by what Appadurai (1990) calls ethnoscape, meaning thereby the requisition of culture as a tradable sphere to its operability, in it gaining centrality the analytic antinomies deduced from its structural role in cultural heritage. Hence the tension between trivialization and cultural disqualification, marked by an hypostatization of culture, and its revitalization and development, inscribed in policies of identitarian affirmation. If these categories make sense, the debate will not be not immune to the appropriation of culture by technological “accelerationism”, perpetrator of its own serial reproduction. Without subtracting tourism from the negative theology that accompanies authenticity, we suggest a more structured dialogue with its mode of appropriation by tourism intermediation, with the primacy of the idea that it reflects a classic conception of realism, accentuated with the contemporary dilution of the monopoly of culture.
