Fonte: Journal of Tourism & Development; n. 32 (2019); 235-253
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Resumo: The theme of the 'tourist experience' has received attention because the demand is increasingly demanding in search of satisfaction: before, during and after the trip. With this, the tourist can occupy an active position, which combined with the new technologies allows him to co-create with the service providers and tourism products. Thus, the purpose of this paper is to present a diagnosis of the Paraná tourist scenario associated with the positioning of tourists in front of destinations and their respective attractions through the sharing of their experiences on Tripadvisor. For this purpose, we haveas a basis the theory of the economics of experience in Pine & Gilmore (1999; 2011). Regarding the methodological procedures, it is qualitative and exploratory research in which a survey and mapping of the 399 municipalities of Paraná with their main attractions were performed. Within the obtained results it was veried which are the cities with the most potential to the segmentation approached, as well as the possibility of establishing previously itineraries for such locations in search of the improvement of the experience and satisfaction of the tourists who visit the state in search of business, environment urban and sports.
