O papel dos Sistemas de Gestão de Destinos no desenvolvimento do turismo cultural: Análise da vertente transacional destes sistemas no que concerne a produtos turísticos culturais
O papel dos Sistemas de Gestão de Destinos no desenvolvimento do turismo cultural: Análise da vertente transacional destes sistemas no que concerne a produtos turísticos culturais
Fonte: Journal of Tourism & Development; v. 3, n. 17/18 (2012); 1611-1625
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Resumo: In a number of seaside tourism destinations, tourism has developed with a strong dependence on intermediaries (tour operators) that operate under external logics of economies of scale. The Destination Management Systems (DMS) are technological applications that aggregate information from multiple tourism suppliers of a particular tourist destination. These applications differ from other technology platforms of destinations’ promotion, especially by their transactional component, allowing potential visitors to reserve and purchase travel products directly to suppliers. The DMS enable better interaction between suppliers, more coordinated promotion of the destination and increased autonomy of suppliers regarding traditional intermediaries, particularly in terms of promotion and distribution. The DMS therefore have an important role in the diversification of tourism and in the development of tourism products that are not necessarily based on economies of scale logics, such as cultural tourism. In this paper it is intended to discuss the advantages of DMS to cultural tourism destinations and to examine the supply of cultural tourism products commercialized through DMS. The empirical study consists of content analysis of eight DMS. The paper ends with conclusions and implications relevant to the management of destinations.
