Fonte: Journal of Tourism & Development; v. 1, n. 17/18 (2012); 215-222
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Resumo: This article discuss the use of factor analysis in the context of competitiveness studies and, particularly, as a way of measuring the dimensions that may differentiate hospitality market players. The present case study involves four hotels, for which the computation of the factor scores, as weighted sums of the different items of the survey were analysed in detail. Furthermore, differences to the alternative computation of average scores of different classes of variables were highlighted and the corresponding perceptual maps were plot showing the competitive positions of the various hotels.
