Fonte: Journal of Tourism & Development; v. 2, n. 17/18 (2012); 593-607
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Resumo: The paper aims to contribute to the understanding and empowerment of issues related to competitiveness and innovation in tourism as a strategic element to tourist destinations. Considering the fundamentals of so-called economy of experience (Pine and Gilmore, 1999), determinant factors of the current and prospective competitive environment for general economic sectors are indicated. Based on that, this paper will explore those considered as having the greatest impact on tourism. A special look is cast on the characteristics of tourist demand and expectations within this new context, what determines the composition of tourism offer and find in the elements of experience and innovation a key element in coping competitiveness between destinations. The analysis of these changes indicates significant opportunities for value creation and innovation in products, segments and tourism sectors. The identification and classification of these factors are facilitated by the comparison between models of competition for tourist destinations proposed by different authors. Based on these benchmarks, the Brazilian strategy is identified and characterized to confront the international competitiveness in tourism, as well as the implementation mechanisms suitable for regions and destinations. For this purpose, we analyze the aspects of the political-institutional management of tourism in the country, the Tourism Regionalization Program, the Program Inductors 65 destinations, with a focus on competitiveness studies and guidelines for planning and managing tourism in destinations. The observation of its dynamics and competitiveness assessment, allows inferences about the effectiveness of these policies and strategies for tourism destinations in Brazil.
