Fonte: Journal of Tourism & Development; v. 3, n. 17/18 (2012); 1559-1572
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Resumo: Creativity and culture´s growing influence in the field of tourism, have originated a new paradigm in terms of destinations supply with implications in their image and branding. Cultural and creative events represent strategic tools in territorial management helping to develop touristic supply. Our goal was to characterize the creative contributions that events incorporate in terms of urban regeneration, differentiation in tourism supply, the use of intangible assets in the preservation of local culture and its contribution to more dynamic image formations and brands.Two case studies were considered relevant to this research, the Trays Festival in Tomar and MED Festival in Loulé. We have verified that such events represent cultural, social and economic development strategies, improving touristic destination images.The creative contribution that events originate, allows the development and growth of touristic fluxes, helping local and regional economies. Events should be included in territorial strategies.
