Fonte: Journal of Tourism & Development; v. 4, n. 21/22 (2014); 287-300
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Resumo: The competition in the hotel industry is increasingly aggressive, being crucial for hotels to have a variety of resources and flexible ways to meet the needs of a changing market. Despite the importance of competitiveness in the hotel industry, research on strategies to increase the competitiveness of hotels is scarce; there is little detailed research on the impact of some factors on the competitiveness of hotels. In the present paper it is intended to further analyze the importance of four competitive factors which were found to have greater relevance in the literature: human resources, technology, marketing and product. It is also intended, through an empirical study based on semi-structured interviews with directors of five star hotels in Lisbon, to analyze the relevance of the four factors mentioned in the competitiveness of these luxury hotels. The results show that the four factors considered are very important for the competitiveness of the five star hotels in analysis and identifies important strategies so that the five star hotels achieve competitiveness on the four factors studied.
