Fonte: Journal of Tourism & Development; v. 3, n. 17/18 (2012); 1711-1726
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Resumo: Firms have a key influence in tourist destinations. Indeed, corporate actors design many of the touristic offers of these destinations. However, this effect also occurs in the opposite direction. Tourist destinations have particular features that may influence firm’s performance. Nevertheless, the existing studies mainly focus on the first influence: firms -> destination, while the impact destination -> firms remains unclear. This article seeks to clarify this reciprocal influence process. The contributions of relational geography and interaction approach are used to accomplish this goal. Research shows that the lack of relational compatibility can limit the firm’s effects on the destination. Similarly, the influence of the tourist destination on firm’s performance also depends on this compatibility and on the particular characteristics of the business actors.
