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Critical competitiveness factors for hospitality: a look into the future
 
     
     Critical competitiveness factors for hospitality: a look into the future
     


Autor(es):
Varum, Celeste
University of Reading (UK) Universidade de Aveiro Investigadora GOVCOPP, Universidade de Aveiro
Eusébio, Celeste
Universidade de Aveiro Investigadora GOVCOPP, Universidade de Aveiro
Melo, Carla
Universidade de Aveiro Investigadora GOVCOPP, Universidade de Aveiro
Alvarenga, António
Universite Jean Moulin Lyon 3 (France) Camara Municipal de Lisboa.
Carvalho, Paulo Soeiro de
Universite Jean Moulin Lyon 3 (France) Camara Municipal de Lisboa.


Periódico: Revista Turismo & Desenvolvimento

Fonte: Journal of Tourism & Development; v. 2, n. 17/18 (2012); 661-668

Palavras-chave:


Resumo: Taking as staring point four possible scenarios for the Portuguese hospitality industry, we investigated which would be the critical factors of competitiveness for hotels in a 2020 time horizon. The results are innovative and challenging with practical implications for managers. The work is also valuable for the international foresight community by discussing the method and addressing some drawbacks of the scenario process.