Fonte: Journal of Tourism & Development; v. 3, n. 21/22 (2014); 127-137
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Resumo: This research analyses the travel motivation and the factors that influence the length of stay of golf tourists on the island of São Miguel, Azores. The application of zero-truncated Poisson regression model to the questionnaire survey data, to determine the pertinent attributes influencing the length of stay, shows that playing golf is the main travel motivation and that the level of importance given to the attributes related to ‘weather’ and the level of satisfaction attributed to the ‘waiting time’ and ‘hospitality’ positively influence the length of stay in the destination. The findings contribute to improve the knowledge about opportunities and threats in the development of golf as a tourism product, in order to enhance marketing strategies and management of the Azores as a tourism destination.
