Effect of travel motivation on tourist satisfaction through the dimensions of destination image: The case of leisure urban tourism in Monterrey, Mexico
Effect of travel motivation on tourist satisfaction through the dimensions of destination image: The case of leisure urban tourism in Monterrey, Mexico
El efecto de la motivación de viaje sobre la satisfacción del turista a través de las dimensiones de la imagen de destino: El caso del turismo urbano de ocio a Monterrey, México.
Resumo: The subject of this research work is the effect of travel motivation on tourist satisfaction with the mediating variables being the two components of the destination’s perceived image in a context of leisure tourists to the city of Monterrey, Mexico. Through structural equation modeling by partial least squares (PLS) the identification of the main observable indicators of the travel motivation of tourists were identified and thus evidence of its determining role on tourist satisfaction was obtained. In this relationship, two main components of the image showed a mediator effect. The observable indicators of these components were also established as was their cause-effect relationship. Therefore, those aspects of motivation which are the most important for tourists and linked to tourist satisfaction were determined and those aspects (affective and cognitive) best valued in perceptions about the destination were also established. Finally, by way of conclusion, general recommendations for urban tourism product management are provided.
