Resumo: Second home tourism in Valle de Bravo (Mexico State) arose from the consolidation of its dam, which initiated a transformation process not only in terms of its landscape, but also on a territorial and socio-economic level, which paved the way for this destination to become one of the most important tourist areas of the State of Mexico. The objective of this paper is to carry out a characterisation of the stages that Valle de Bravo has undergone, due to the proliferation of residences since its beginnings as a tourist destination until the present day, analysing its possible growth trend for the next few years. In order to perform this analysis, we have used the tourism life cycle model, in which various quantitative and qualitative variables have been used to exemplify how Valle de Bravo has evolved. This analysis shows that the area is approaching its load capacity limit, which means that the area will suffer a greater impact, mainly in terms of its most important resources: the physical space and its high landscape and natural value.
