Resumo: This article examines the information sources used by Brazilian students to obtain information about Santiago de Compostela. These sources are responsible for introducing the tourist destination and can influence its attractiveness. The research was performed using a mixed method approach divided into two stages: qualitative (interviews) and quantitative (structural equation modeling). It was designed so that each individual described his or her impressions about the destination. The measuring tool used in the second step of the research was based on the perception of the tourism phenomenon, specifically, the experience of the individual. This article aims to identify the main information sources used by the academic tourist, the credibility of this information and how these sources can influence tourist consumer behavior. As to the theoretical approach, this study seeks to promote a discussion on the importance of the selection of adequate tools for tourism image promotion strategies. It was concluded that the use of new technologies by tourists during their stay can increase the credibility of the information generated. As well as being a consumer, the tourist also plays an important role in the production of information about the tourist destination.
