Resumo: Tourism as an economic activity is constantly seeking to optimize the way its products and services are produced and delivered to the consumers, who, in turn, find themselves increasingly involved in acquiring experiences in their travels. Consequently, the steering of marketing under the premises of experience economy has arisen. This study seeks to diagnose the attractions that make up the escapism dimension of Pine and Gilmore (1999) in the state of Paraná. To do this, an exploratory bibliographic research has been carried out with the theoretical-methodological contribution of the Paraná Plan 2026 - Agreement for an intelligent destination - followed by a survey of quantitative and qualitative data on tourism potential in the state of Paraná. Based on the observations, it may be concluded that the conformation of experiential products is consolidated with the contribution of demand segmentation interconnected with consumer profiles and the support of the concepts of experience economy.
