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Integration of food products from gourmet stores in the culinary tourism offering in the city of Córdoba
 
     
     Integration of food products from gourmet stores in the culinary tourism offering in the city of Córdoba
     La integración de los productos agroalimentarios de las tiendas “gourmet” en la oferta turística gastronómica de la ciudad de Córdoba


Autor(es):
Hernández Rojas, Ricardo David
Rivera Mateos, Manuel
Millán Vázquez de la Torre, María Genoveva


Periódico: Investigaciones Turísticas

Fonte: Investigaciones Turísticas; Núm. 13: Enero-Junio; 178-203

Palavras-chave:


Resumo: This paper addresses the study of commercial establishments specialized on gourmet/delicatessen food products in an urban touristic destination such as Córdoba. The study focuses on the synergies and connections with the urban dynamics, the general touristic attractions in the city and, more specifically, with the gastronomic offerings in the city and the region. Firstly, we analyze the gourmet store market, locations, product categories and distribution channel access to the local market. We study the difficulties inherent in the insertion and actual visibility of these products in the local touristic offering. We identify and enumerate deficiencies, weaknesses and opportunities to enrich the touristic offering and to expose and consolidate the image of Córdoba as a culinary tourism destination of excellence. Finally, is detected the need for a redefinition of its commercial and sustainability strategies and its adequate insertion in the value chain of the local and regional gastronomic offer.